One application link
One link for your Facebook posts, your website, your email signature. Every serious family answers the same questions — no more copying details out of Messenger.
Free dog breeder software
You raise the puppies. We'll keep track of the people.
One application link for every hopeful family, a waitlist that remembers who's waiting on what, and your dogs' and litters' records right beside the people asking about them. Free forever — pay only if your program outgrows it.
- Free forever — not a trial
- No credit card to start
- Dogs and litters included
- Take your records with you anytime
Example workspace
Puppy applications
Master waitlist
Review every family in one organized list.
3
New
8
Approved
2
Follow up
AMNew
Avery M.
Family companion · flexible timing
JLReview
Jordan L.
Future litter · medium energy
RSApproved
Riley S.
Current litter · prior dog owner
Application answers, status, notes, and contact details stay connected.
It's 10 p.m. Someone messaged on Facebook about a girl from the spring litter, someone texted about a deposit, and the family you meant to call back is buried somewhere in your inbox. Sound familiar?
The free plan
Run a whole litter — application to go-home day — for free.
You don't have to move your whole program over to try it. Put your application link wherever puppy people find you, and every family lands on your waitlist with their answers attached — right beside your dogs and litters.
Master waitlist
Who's approved, who's holding out for a female from the next litter, who never wrote back — one list that remembers, so you don't have to.
Dog & health records
Your girls and boys, their health records, and the litters they've produced — right beside the families waiting on them.
Litter management
Planned breedings, puppies on the ground, and past litters — with the right families attached, so picking day doesn't run on memory.
- 01
Share
Put your application link wherever puppy people already find you.
- 02
Review
Every family lands on your waitlist with their answers attached.
- 03
Place
Match families to puppies with the whole story in front of you.
Explore by need
Built around dogs, litters, and the people who want them.
Start with the free application-and-waitlist loop, then go as deep as your program needs.
Dog breeder software
The whole kennel in one place
Dogs, litters, health records, and puppy people together — instead of a spreadsheet, a notebook, and three apps that don't talk to each other.
Learn more Breeder CRMKnow where every family stands
Who has next pick? Who's been waiting since spring? Who wanted the red girl? Stop digging through your inbox for answers you already gave.
Learn more Kennel management softwareA record you'll thank yourself for
Five years from now you'll want to know which pairing produced that temperament. You'll have it — pairings, puppies, and the homes they went to.
Learn moreWhen you're ready
Upgrade when your program does.
The free plan isn't a sample — it's the whole application-to-waitlist job. Paid plans start at $15 a month and add the things a growing kennel eventually wants.
Breeder website
Builder · $15/mo
A proper website with your kennel's name on it — litter pages and your application built in, and never out of date, because it runs on the same records.
Deposits & contracts
From $15/mo
Invoices, payment links, and signed contracts tied to the right family and the right puppy. No more chasing paperwork the week puppies go home.
Follow-up & messaging
Pro · $39/mo
Answer “any news on the litter?” once, for everyone — email updates and texting from the same place your families already are.
Trust starts with clarity
Your records are yours. That's the whole point.
We built Expert Breeder so that leaving would be easy — because software you're free to leave is software you can trust. Start without a credit card, and take your records with you any time you like.
Export anytime
Your dogs, litters, and families — downloadable whenever you like.
Start without pressure
Try it with one litter before you decide anything.
Every family, whole
Application, answers, notes, and where they stand — together in one place.
Made for breeders
Built around dogs and litters — not bent out of a sales tool.
Practical breeder resources
The paperwork half of good breeding, handled.
Practical guides for applications, waitlists, and litter records — useful whether you sign up or not.
Applications7 min read
Puppy application questions that help breeders place puppies well
A practical guide to asking useful puppy buyer questions without creating an exhausting application for families to complete.
Read guideWaitlists & CRM6 min read
Dog breeder waitlist software vs. spreadsheets: when to change
Compare a breeder waitlist spreadsheet with a connected application and CRM workflow, including the signs that it is time to move.
Read guideDogs & litters8 min read
Litter record checklist: from planning to go-home day
A practical operational checklist for organizing breeding, pregnancy, whelping, puppy, buyer, and go-home records in one consistent system.
Read guideQuestions breeders ask first
Honest answers, no fine print.
Everything below is how it works today — not a promise about someday.
Calmer litters start with a cleaner list.
Set up your free workspace tonight. Share your application link tomorrow. Know exactly who's waiting on what — free forever, no credit card.
Start free